Etiquette

Concept · Design · Build · Operate

From Concept to Reality.

We help investors, entrepreneurs and business owners bring their ideas to life, from concept development and design to construction, fit-out and project delivery. Specialising in restaurants, cafés, hospitality and commercial spaces.

Concept sketch of the building Design render of the building Building under construction The finished building in operation
01Concept
  1. 01Concept
  2. 02Design
  3. 03Build
  4. 04Operate

01Who we are

Project by Etiquette

Etiquette is a concept development, design and build company. We transform ideas into hospitality and commercial spaces, from initial concept to final delivery. Backed by decades of regional experience.

  • Concept
  • Branding
  • Design
  • Construction
  • Fit-out
  • Operate
  • 30+years in the region
  • 20brands delivered
  • 5cities, one team
  • 100%turnkey

02What we build

Five Sectors. One Team.

Hospitality

Hospitality

Restaurants, cafés, lounges, hotels and catering

Retail

Retail

Stores, showrooms, spas, gyms and speciality retail

Commercial

Commercial

Shopping centres, mixed-use buildings, offices and workspaces

Production

Production

Commercial kitchens, bakeries and factories

Brands & franchise

Brands & franchise

Reposition an existing brand and build its franchise system

03Services

From Concept to Completion

01

Concept Development & Feasibility

Market study, site selection, positioning, business model and budget

02

Branding

Name, identity and brand language that match the concept and the market

03

Space Planning, Architecture & Interior Design

Space planning, architectural and interior design, 3D visuals, materials

04

Engineering

Full MEP and HVAC drawings, structural coordination, BOQ, authority approvals

05

Construction & fit-out

Turnkey build with our own site supervision, quality control and handover

06

Procurement & Sourcing

Furniture, building materials and speciality equipment, sourced, priced and delivered to site

07

Kitchens & equipment

Commercial kitchen engineering, equipment supply, installation and testing

08

Launch & operations

Licensing, systems, hiring, training, opening, then management under our team

04Our completed projects

Projects we have delivered

Bakery From Zahle
Bakery From Zahle
The Base
The Base
Royal Galaxy
Royal Galaxy
Qarmasha
Qarmasha
My Concept
My Concept
Wahis
Wahis
Mazaraa Kitchen
Mazaraa Kitchen
The Farm House
The Farm House
Chez Moe
Chez Moe
Baker & Spice
Baker & Spice
Haj Zbala
Haj Zbala
Food Explained
Food Explained
650 Yarmouk
650 Yarmouk
655 CafeSesamameMazaraaBeit JafraBaker & SpiceChez MoeSeven SpiceHaj ZabalaFood ExplainedThe Farm HouseWahisMyConceptBakery From ZahléThe BaseThe Theater Garden
Project in concept stage
In concept
Project in design stage
In design
Project under construction
Under construction

05The team

The Expertise Behind Every Project

06What a project can return

Play with the numbers

Cumulative return against your investment, five years

Illustrative model on typical industry ranges for the type and city. Not a forecast or a guarantee. Your proposal carries real numbers for your site, concept and team

07Start your project

Your Vision. Our Expertise.

Tell us about your idea or project. We'll help you explore the right solution, from concept and design to fit-out and delivery.

Want to see numbers first? Run the calculator